Clairol account in 1957 they assigned it to junior copywriter Shirley Polykoff.
Polykoff, their sole female writer, would call upon her first meeting with her
mother-in-law-to-be to generate two lines that would become part and parcel of
of advertising history and earn her a spot in the Advertising Hall of Fame.
Wondering if her future daughter-in-law's tresses were natural, Shirley's soon-
to-be-mother-in-law asked her son, "Does she color her hair, or doesn't she?"
At the time, a woman who colored her hair still ran the risk of being thought
a bit of a floozy, but Polykoff's use of wholesome women doting on children
with the same hair color paired with the tag lines "Does she, or doesn't
she? Only her hairdresser knows for sure" suddenly made it acceptable for
a woman to dye her hair. Within six years of the campaign's launch, 70 percent
of adult American women were coloring their hair and Clairol's sales had in-
creased four times over.